About Ribbon Demographics


Ribbon Demographics
was formed by highly experienced housing market analysts to provide specialized demographic data for the housing industry.

We used our knowledge of what it takes to perform a thorough and professional market study to develop a missing, yet vital source of information for the assessment of housing demand and feasibility – our unique HISTA Data, built for us by Claritas. No other data source contains household data broken down by the specific elements, based on a custom tabulation from the census bureau, needed to calculate demand so precisely.

Having spent over 20 years working with Census and other demographic data and with decades of market analysis experience, the members of Ribbon Demographics are uniquely positioned to understand the needs and challenges of both the industry we serve and the benefits and limitations of available demographic data. We also offer highly customized demand analysis and market study reviews and are committed to providing unparalleled customer service.

Ribbon Demographics is also a licensed reseller of Claritas standard demographic products so that HISTA users may obtain all the demographic data they need from one source.

Meet Our Team

Vanessa Rupertus, Lead Software Engineer at Ribbon Demographics

Vanessa L. Rupertus

Lead Software Engineer

Vanessa joined Ribbon Demographics in February 2024 and is the creator of the RibbonOS mapping software. She holds a Master's in Computer Science from Johns Hopkins University. As the Product Manager and Administrator for Ribbon's technical products, Vanessa leads the development of the Ribbon DAS and RibbonOS systems, driving innovation and technical excellence.

Outside of work, Vanessa enjoys writing, cooking, baking, and gaming. A passionate cat rescuer, she currently cares for five furry friends.

Luke Robinson, Real Estate Analyst at Ribbon Demographics

Luke Robinson

Real Estate Analyst

Luke is a Real Estate Analyst at Ribbon Demographics, specializing in affordable housing studies nationwide. He has over four years of experience and holds a Business Management degree from Beacon College. Currently, he is pursuing his LEED certifications.

Luke enjoys kayaking, hiking, traveling, and spending time with family and friends.

Lubna Fatima, Software Engineer at Ribbon Demographics

Lubna Fatima

Software Engineer

Lubna is a Software Engineer with a Master's in Computer Science from George Mason University. Known for her enthusiasm for learning, she develops engaging web and mobile applications for Ribbon Demographics.

Outside work, Lubna enjoys traveling, cooking, and spending time with friends and family.

Kalaiarasi Kaliappan, Software Engineer at Ribbon Demographics

Kalaiarasi Kaliappan

Software Engineer

Kalaiarasi started at Ribbon Demographics in April 2024 as a Software Engineer while pursuing a Master's in Data Science at the University of Maryland, Baltimore County. Previously, she worked at Accenture as a Data Engineer and now focuses on chatbot integration for the company's website.

In her free time, she enjoys cooking, watching series, and playing badminton.