Why Choose HISTA?

Don't risk miscalculating your market—get the data you need with unmatched precision.

Precision Matters

Without HISTA’s breakdown by tenure, income, household size, and age, your market calculations could be wildly inaccurate.

  • ✔️ Renters often have lower incomes than homeowners.
  • ✔️ Different household sizes qualify for varying income limits.
  • ✔️ Renter rates fluctuate significantly by age group.

HISTA Provides More Accurate Market Estimates

Conventional Method HISTA

Market Area A

Income Range: $10k - $20k (Studio Households)

Conventional Method Underestimated by 360 Households (69.5%)

Market Area B

Income Range: $22.9k - $42.8k (1-3 Bedroom Households)

Conventional Method Overestimated by 289 Households (242%)

The HISTA Advantage

Custom Data Analysis

A four-way cross-tabulation designed specifically for housing market analysis.

Built by Experts

Created using custom ACS cross-tabulations prepared by the US Census Bureau.

Powered by Claritas

Claritas delivers current-year estimates and five-year projections using expert forecasting.

Nationwide Coverage

Available for Census Tracts, ZIP Codes, Counties, and CBSAs across the nation.

Explore More

View HISTA Reports View HISTA Databases Download HISTA eBook

Exclusive Access

HISTA data is only available through Ribbon Demographics. Access custom Claritas demographic data designed specifically for housing analysis.

Available years: 2011–2015 (average), 2025, and 2030 projections.