Why should you be using HISTA data? View brief video [click here]
Demand Analysis
Give us your market area and rents - we'll do the calculations Demand Estimates and Capture Rates produced using the power of HISTA
Our demand analysis service is designed for those who need:
- a snapshot of demand in their market area for site selection
- to confirm demand for underwriting/allocation decisions
- a complete demand and capture rate section for insertion into their market studies
Our methodology for calculating demand is designed to include only those households with a reasonable likelihood of moving to a particular project. We strive to use only the households that can or would realistically live at a property so as not to over inflate demand.
- We use only the household sizes that can fit in the proposed unit size
- We calculate the households that fit within the income ranges for their specific household size.
- We recommend using age groups that local market data indicates have the greatest potential to live at the type of community planned.
- We recognize the additional challenges of calculating demand from senior households and use only those with a reasonable propensity to move to a specific property.
Julia LaVigne Phone: 916-880-1644 or 970-366-4256